デジタルプランニング株式会社

マーケティングに新発想を

  ”写真を掲載するだけでは、差別化できない”

約2分

ニュースフィードをご覧ください。
ほとんどが写真付き投稿ですよね?
これは何を意味しているか?
実は非常に重要な意味があります。

『写真を掲載するだけでは差別化できない』

ということです。

そうですよね?

2011年秋。
まだ写真付き投稿はわずかでした。

そんな時代には写真付き投稿は
非常に反応がありました。

つまり、いいね!されるし、コメントされるし
シェアされる。

その結果エッジランク(*)があがり
ニュースフィードに載りやすくなりました。

そしてさらにいいね!、コメント、シェアされ・・・。

善循環です。

しかしそのようなノウハウが広まり、
みんな写真付き投稿をし始めました。

いまやかなりの数です。

ではどうするか?

工夫された写真です。

背景をぼかすことで、メインを際立たせるなどの
プロのノウハウを使ったものです。

単にiPhoneなどでパチリと撮ったものなど
いまや反応が落ちています。

工夫が必要です。

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