ニュースフィードをご覧ください。
ほとんどが写真付き投稿ですよね？
これは何を意味しているか？
実は非常に重要な意味があります。
『写真を掲載するだけでは差別化できない』
ということです。
そうですよね？
２０１１年秋。
まだ写真付き投稿はわずかでした。
そんな時代には写真付き投稿は
非常に反応がありました。
つまり、いいね！されるし、コメントされるし
シェアされる。
その結果エッジランク（＊）があがり
ニュースフィードに載りやすくなりました。
そしてさらにいいね！、コメント、シェアされ・・・。
善循環です。
しかしそのようなノウハウが広まり、
みんな写真付き投稿をし始めました。
いまやかなりの数です。
ではどうするか？
工夫された写真です。
背景をぼかすことで、メインを際立たせるなどの
プロのノウハウを使ったものです。
単にiPhoneなどでパチリと撮ったものなど
いまや反応が落ちています。
工夫が必要です。
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