日本の大企業はソーシャルメディアなんて使えない | More Access,More Fun!
最近、ソーシャルメディアづいてますけど連投お許しを。 本日、ネットサーフしていて興味深いブログを発見しました。Facebookにおけるトヨタとフォードファンのリアクション率の違いは4%、それとも4万倍？ アメリカのフォードと日本のトヨタを比較し、2月28日までの1週間において、「話題にしている人（いいね！をクリックしたり、コメントしたり、共有した人）」は、日本トヨタが1,865人、USフォードのそれは72,333人だ。フォードのファン数は130万人。日本のトヨタは約13万人と10倍の差。 もっともこれは元々の母数がアメリカと日本で相当に違うので(Facebook人口はアメリカで１億5500万人…
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